Are you looking to expand your online presence, diversify your income, and/or amplify your impact? There are a multitude of marketing opportunities available online, big and small, but it’s hard to know where to begin and how to prioritize your time.

Join Stephanie Leavell and Mabel Guzman as they share an open and honest look at current digital marketing trends and what is actually working right now. Walk through real-time website analytics, email stats, and the social media data of a rapidly growing business, Music For Kiddos, that sees the daily benefits of an optimized digital marketing strategy.

Would you be surprised to learn that social media marketing is no longer their top digital marketing strategy? It’s not even in their top 3. 

They’ll walk you through nine digital marketing platforms and help you narrow down what strategies make the most sense for your unique situation. Your time and energy are valuable! This course focuses on simple and efficient strategies that will lead customers to you for years to come. Work smarter, not harder.

💻 Music Therapists, this course is pre-approved for 5 CMTE credits.
💻 Music Educators, you will receive a professional development certificate.

Prerequisites: None! This course is designed for music therapists and music educators.

Credits: 5 credits pre-approved by the Certification Board of Music Therapists. Music educators receive a certificate for 5 professional development credits.

Course Access: One year of video access. Music therapists pursuing continuing education credit (CMTE) credit must complete the course within 90 days of purchase. 

Instructors: 

Stephanie Leavell, MT-BC is the creator of Music for Kiddos, a resource and education website dedicated to high-quality children’s music. She’s an educator, board certified music therapist, and award-winning songwriter who is passionate about using music to help kids succeed.

Mabel Ortiz Guzman, MM, MSW, MT-BC is a board certified music therapist, social worker, and the Director of Operations for Music for Kiddos, and online resource and education company. She has a passion for ethical marketing practices and work that has a positive impact on kids.

Course Format: This course is a pre-recorded video course that can be taken in your own time. If this course is taken within the first couple of months of the release, you’re invited to attend our Zoom Q&A Office Hour on July 27th, 2023 at 9pm ET. If you’re unable to attend live, the video will be emailed out and the replay will also be included at the end of the course video playlist.

PART 1: Big Picture Concepts (32 minutes)

Stephanie and Mabel discuss their digital marketing philosophy and how their strategies have pivoted over the years. 

PART 2: Individual Platform Strategies (1 hour, 52 minutes)

Take a deep dive into nine digital marketing platforms and discuss their purpose, functionality, and the overall goals for each platform.

PART 3: Content Creation (20 minutes)

Mabel walks through her incredibly efficient content creation process, including simple-to-use online tools and how she uses one piece of content for multiple platforms.

PART 4: What’s Next + FAQs (28 minutes)

Mabel and Stephanie discuss what they would do if they were starting over right now and how they would approach a brand new small business. Stephanie also shares about some of her most frequently asked questions like: How does the membership work? How do collaborations and affiliates work?

PART 6: Zoom Q&A Office Hour (75 minutes)

Total course time: 267 minutes 

Materials Included: Video course, PDF with course worksheets and resources, one Zoom office hour, and access to private Facebook group for community support.

The Digital Marketing for Music Therapists and Music Educators CMTE is approved by the Certification Board for Music Therapists (CBMT) for 5 Continuing Music Therapy Education credits. Music For Kiddos, Inc. (Provider Number P-196) maintains responsibility for program quality, and adherence to CBMT policies and criteria.